Sarah McBride, a progressive activist and transgender rights leader, needed to launch her personal brand ahead of her first book. I worked with Sarah to create a digital creative guide that could be used for her website and other platforms. The creative guide embodies her warm and energetic personality while also presenting her as a progressive leader. The guide outlines color palette, typography, iconography, heading styles and graphic templates. This has helped Sarah build an effective and authentic vessel for expanding her brand and increasing awareness while she continues the fight for transgender equality.
Branding | Design | Digital