Lindbeck for Alaska
In 2016, Steve Lindbeck was facing an uphill battle for the only congressional seat in the state of Alaska. His campaign needed a modern logo and authentic visual identity that reflected his commitment to the state and the fresh energy that his opponent lacked.
I created Steve’s campaign logo and visual style guide that was used on all of his campaign materials. From the website and television advertisements to campaign stickers and social shareables, Steve’s campaign had a strong and cohesive brand that stood out. The design is inspired by Alaska’s state flag and Polaris star, but came with easy adaptations for different design requirements. Working closely with the campaign team, I directed brand implementation and consulted as needed throughout the election.
Logo | Branding | Design