End The Lies
Fake women’s health centers, sometimes referred to as Crisis Pregnancy Centers (CPCs), are facilities that claim to offer pregnancy-related healthcare and medical services, but instead lie to women about their healthcare options. Fake women’s health centers want to overturn the FACT Act—a law passed in California that provides women and their families with access to full and accurate information about their reproductive healthcare options. This case went to the Supreme Court in NIFLA v. Becerra and I led the coalition brand, End The Lies. This campaign brought together more than a dozen reproductive rights organizations who participated and shared the materials I designed.
The campaign was largely a digital project that included a new website, graphics, emails and videos. In addition, there was a week of action toolkit, lobby day and Supreme Court rally with many printed materials. End The Lies was created because of NIFLA v. Becerra, but has now become the main resource for information about fake women’s health centers and the ongoing battle to get them to stop deceiving women.
Design | Digital | Web